Have you ever had any of these thoughts:

• Why are we working on this?
• Others have this feature, shouldn’t we match the competition?
• I was redoing it for 3 times, could someone think it through first?
• Killing a working feature – this is insane. I could build this in a day, how come they work on spec for weeks?

After switching from engineering to product team I’d like to share my discoveries about business side of the product development.